A new campaign has been launched to raise awareness that drinking too much increases breast cancer risk.
The Spot of Lunch campaign emphasises that two units of alcohol per day will cause one extra woman in every 50 to develop breast cancer.
It is supported by Hull City Council’s Public Health team and includes a TV advert specific to Yorkshire and the Humber.
One of the campaign’s key messages is to ignore social pressures to drink.
A survey by the Alcohol Health Alliance found one in five people in England typically drink more than the chief medical officer’s guidelines of no more than 14 units a week.
— Alcohol Alliance (@A_AllianceYorks) September 2, 2019
Of those who said they worry about how much they drink, most are concerned because of health reasons, their weight, or because they want to save money.
Others want to avoid feeling hungover, have made poor decisions in the past while drinking, have their sleep is affected by their drinking, or want to be more focussed at work.
The more alcohol people drink, the greater their risk of developing a number of serious potentially life limiting health conditions, such as high blood pressure and heart disease, as well as seven types of cancer.
Watch the Yorkshire and Humber advert here and find facts and myths, real stories and tips to reduce drinking.