Vibrant new Welcome to Hull signs are being installed across the city this weekend.

New Welcome to Hull signage looks to the future

Vibrant new Welcome to Hull signs will start appearing on the main routes into the city from this weekend [20 February 2021]. The colourful signs feature iconic images celebrating Hull’s industry, architecture, culture and maritime heritage.

Drawing on the success of the renewable and digital industries, the signs feature a wind turbine and C4Di, Hull’s centre for digital innovation. They also share Hull’s research prowess with the University of Hull Library.

Hull’s waterfront location and its unique culture and heritage are represented by much-loved city landmarks including the Maritime Museum, The Voyage sculpture, Ferens Art Gallery, the Wilberforce monument and The Deep.

The signs are being installed at a pivotal point as Hull prepares to bounce back from the Covid-19 pandemic by building on its recent success in attracting millions of pounds of investment across a range of cutting-edge industries.

Leader of Hull City Council, Councillor Stephen Brady, said:  “This is about the next chapter for Hull.  The past year has been incredibly challenging, but we have a lot to remain optimistic about as we look to the future.

“Millions of pounds of investment are already flowing into the city, with much more in the pipeline.

“We are a bold, confident and forward-looking city and we hope that these signs will send that message to residents, visitors and investors alike.  In addition to the news of potential further investment by Siemens, the Council is working with many other local and national partners to deliver a range of exciting developments to create thousands of new jobs and opportunities for local people.”

The new signs replace the UK City of Culture welcome signs installed in 2017, acknowledging that Coventry has now taken on the title of UK City of Culture 2021, with a launch planned for May this year.

Councillor Brady added:  “Hull had a spectacular year as UK City of Culture and we wish Coventry the same of level of success that we enjoyed.”