An innovative new pedestrian crossing to help reduce accidents will be installed in Hull.
The project is being delivered in partnership with Liverpool City Council, which has been awarded more than £193,000 by the Road Safety Trust.
Liverpool and Hull have some of the highest rates of pedestrian casualties in the UK, with 48 casualties per 100,000 people in Liverpool and 38 casualties per 100,000 in Hull.
Both local authorities will be trialling two new experimental pedestrian crossings, with an observational study to test a method called ‘nudge’, which effectively nudges pedestrians to walk to a crossing located near to them and encourages them to use it correctly.
Councillor Anita Harrison, portfolio holder for highways at Hull City Council, said: “We are pleased to be part of this innovative project which complements the council’s road safety strategy that was launched in March earlier this year.
We are excited to announce a new Road Safety Trust grant for @lpoolcouncil. The project will trial experimental pedestrian crossing designs in partnership with @Hullccnews, @so_mo_co & @agilysis_uk. Read our press release here: https://t.co/mBCL7zg7QZ pic.twitter.com/FAY9nrtdME
— Road Safety Trust UK (@RoadSafetyTruUK) June 11, 2020
“We hope that this targeted intervention will help to support some of our most vulnerable road users and improve overall road safety, in order to have an impact on achieving low levels of casualty reduction that are long-lasting.
“Ultimately, we want to provide a transport network that is easy, convenient and safe for people to travel around the city, and by working closely with the Road Safety Trust and Liverpool City Council, Hull will play a crucial part in a wider approach in helping to reduce pedestrian casualties on the roads.”
The two-year project is currently in the development phase and is being delivered alongside the Road Safety Trust, behavioural science company So-Mo and data company Agilysis, with the intention of initiating trials in early 2021.